The Fortune at the Bottom of the Pyramid (2002)
The seminal article for the BoP, beginning the movement for business to engage poverty and transform themselves to create markets and opportunities for the majority of the world.
"The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.
This is a time for MNCs to look at globalization strategies through a new lens of inclusive capitalism. For companies with the resources and persistence to compete at the bottom of the world economic pyramid, the prospective rewards include growth, profits, and incalculable contributions to humankind."
The seminal article for the BoP, beginning the movement for business to engage poverty and transform themselves to create markets and opportunities for the majority of the world.
"The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.
This is a time for MNCs to look at globalization strategies through a new lens of inclusive capitalism. For companies with the resources and persistence to compete at the bottom of the world economic pyramid, the prospective rewards include growth, profits, and incalculable contributions to humankind."
Questions for discussion
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