Ripples from the Zambezi - Passion, entrepreneurship and the rebirth of local economies

This was a fun and insightful book to read. Amidst all the discussion about radical, disruptive and breakthrough innovation, this book is a refreshing reminder that small things can make a big difference. It's a reality check for big budget innovation programs and economic development programs that usually end up stealing a company from one community in order to develop the economy of your community (a zero sum game by the way). This book is about dedicated, skilled innovators with a passion for their innovations and facilitators who provided the missing ingredients preventing these passionate innovators from making their ideas a reality. Sometimes, those missing ingredients were connections to the right people. Sometimes they were small sums of money (ridiculously small amounts of money that yielded great returns). And, sometimes it was adding small supportive or enabling innovations that turned an idea into a viable business model. And, always it's about the pattern of product, process and procedure innovation that worked.

Sirolli's journey began as a member of an Italian economic aid organization in Zambia. They noticed that the land along the Zambezi River was incredibly fertile. They thought that if they brought modern farming knowledge and applied it to the land, they would demonstrate to the natives just how much they could benefit. Of course, what did the Italians decide to grow? Tomatoes. The soil and weather were perfect. And, the tomatoes grew - the biggest most beautiful tomatoes the Italians had ever seen. The Italians watched with pride as their crop matured. The natives silently watched and laughed among themselves. One morning, just when the crop was about ready to be harvested, Sirolli reports that they came to the fields to find them totally destroyed. The hippos of the Zambezi had eaten all the tomatoes and laid the fields to waste, and the only tell tale signs were the ripples in the water.

Sirolli quotes Pliny the Elder, "There is always something new out of Africa." Sirolli writes, "Those who have worked in an African country will tell you, if they are honest, that they always learn from the expereince much more than they had bargained for...I am no exception." Later he states, "I became conscious of the fact that we were not doing the right thing - and consciousness is an extraordinary thing."

"Right now, in your community, at this very moment, there is someone who is dreaming about doing something to improve his/her lot. If we could learn how to help that person to transform the dream into meaningful work, we would be halfway to changing the economic fortunes of the entire community," the author comments. This is Sirrolli's credo. It is clear upon reading the book that the author has had a good classical education (formal or informal). His thinking about innovation is colored by Schumacher, Maslow and Rogers.

His advice, based on Schumacher is, "If people don't ask for help, leave them alone. And, there is no good or bad technology to carry out a task - only an appropriate or inappropriate one. Something big, modern and expensive is not necessarily best; it all depends on the circumstances."

"Because of Maslow and Schumacher," he writes, "I came to understand that successful development has to do with the quality, not quantity of life." Human beings are striving creatures. When one level of need is met, people move on to higher levels in an endless cascade. Is it any wonder that this country grew as it did because the founders understood this about people and claimed equality, life, liberty and the pursuit of happiness?

With this framework, the author was able to explain his experiences in Africa. "They were secure and did love and had self esteem in the same proportions Western people had, maybe even more. Some of them were beautiful, wise, self-actualizing people reaching for the apex of full humanness," Sirolli writes.