Tales of a Shaman's Apprentice
A beautifully written account of an outsider’s respectful quest to learn from an ancient knowledge and culture. Plotkin’s tales highlight a number of important lessons for people working with communities in the BoP.
“Every time a shaman dies, it is as if a library burned down.” - Mark J. Plotkin, PhD
The old caboclo woman stopped abruptly in her explanation of the plant in her hand and stared to the back of our group, at the tall, sun-browned, shirtless man who had just stepped into her garden. “Ele é índio?” the old midwife asked excitedly, “ele entende muito de plantas, ervas, remédios?!” The newcomer had been just about to snap a photo of the scene but the force of old woman’s reaction startled him into almost dropping his camera. He turned to my girlfriend Amber and I with a confused look, “What did she just say?”
I chuckled out loud and translated for him while Amber explained to the old woman that no, our friend Kenny was neither a “native” nor from the jungle, that he was originally from Hong Kong and - as an energy trader on Wall Street – Kenny’s particular knowledge of stocks and plants probably wasn’t quite what the old woman was hoping for. The midwife’s mistake was easy enough to understand though: a dark brown, muscular man with long raven-black hair, Kenny looked like a piece of history stepping out of the jungle. In fact, most of the people we had met during our weeklong tour of riverside communities had made the same mistake about Kenny’s heritage. What surprised me instead about the old midwife’s reaction was that even though practically a medicine woman herself - born and raised in the Amazon - she still seemed desperate to pump an outsider for his knowledge of local plants and medicines.
That incident took place in Cachoeira do Aruã, a small community by the Arapiuns river, west of Santarem, Brazil. Like most of the river communities in the Brazilian Amazon, Cachoeira’s population consists primarily of caboclo: the Brazilian term for a person of mixed indigenous and European descent. I later learned that that no truly indigenous cultures are believed to still exist in the Brazilian Amazon. I also learned that as the indigenous populations had slowly disappeared or mixed with European settlers, much of the local knowledge had also disappeared, in particular the cultures’ understanding of local plants and medicines. Outsiders brought in new knowledge and medicines and the local solutions faded back into the jungle: the knowledge to apply those solutions lost with the culture that had once developed them. All of that explains why the midwife had been so excited to see Kenny: he looked like a link to a culture and knowledge that had been lost.
A week after returning from the Amazon, I picked up a copy of ethnobotanist Mark Plotkin’s Tales of a Shaman’s Apprentice, a book published in 1993 that chronicled Plotkin’s fifteen-year effort to discover and record local medicines in the Amazon. After my own short trip visiting communities there, Tales of a Shaman’s Apprentice captivated me: the book is a beautifully written account of an outsider’s respectful quest to record an ancient and important local knowledge and culture. To have seen face-to-face what Plotkin had feared - the loss of local and diverse solutions in communities that needed them - gave me a lot to think about in terms of our own business forays into communities and cultures in the Base of the Pyramid. In particular, Plotkin’s story highlights a number of important lessons for people working with communities in the BoP.
Questions for discussion
- What was life like?
- Put yourself in Plotkin's shoes during his first visit, how would you react?
- What other opportunities do you think could there be for each of the communities?
- What did you learn for your own work?

