BRINQ

BRINQ focuses on the role of business in the so-called Base of the Pyramid - the world's four billion poor - developing and writing about on-the ground methodologies and knowledge needed to re-imagine this intersection of business, poverty and innovation. BRINQ has three main focus areas:

• Innovation - re-imagining technology (particularly information and media systems) for, with, and by people in the BoP
• Partnering - creating and enacting partnerships between poor communities and business
• Play - the role of education and play in entrepreneurship and innovation

BRINQ is an initiative founded by BoP strategist and entrepreneur, Patrick Donohue. Dubbed "part of the who's who of the BoP" by NextBillion.net, Patrick has extensive experience working on the ground in the BoP and has spent the last several years working on his own BoP companies or helping multinational companies such as SC Johnson or DuPont's Solae company launch new businesses with poor communities in Kenya, India, and Brazil.

Patrick is also the co-founder of bop101.